Speaker, BBC Panellist,
Thinker, Coach, Author
On a mission to get glazing ‘AI Ready’…
AI for Glazing
Delivering real solutions that help real people
I’ve spent most of my working life trying to understand how businesses really work, not just on paper, but in the messy reality of people, systems, pressure and change.
I started out in digital marketing in 1997. That’s before Google, and long before anyone talked seriously about platforms, automation or AI. Like many people who were building businesses in the early days of the internet, I learned fast and built early. I also learned the hard way, what happens when leaders understand tactics but don’t truly understand the systems running their business. That experience shaped everything that followed.
Everything is about systems
Today, I’m the Managing Director of Business Pilot, a SaaS platform used by glazing businesses to manage and improve how they operate. I’m also the founder of Thinkivity, where my work focuses on helping businesses adopt AI and automation in ways that genuinely improve performance, rather than adding complexity. I am part of THiNK! Creations, focused on AI driven tools, and alongside that, I remain MD of Urban Media, now in a more strategic and brand ambassador role after many years leading an agency day to day.
What connects all of this isn’t marketing. It’s systems.
and people
Over time, my focus has shifted away from channels, campaigns and tactics, and towards how businesses are designed to function. How information flows. How decisions get made. Where time is lost. Where friction hides. AI and automation are not the goal, they are leverage. Used well, they create clarity and momentum. Used badly, they create noise.
The glazing sector has become a particular focus for me, not by accident, but through years of working inside it. It’s an industry full of capable, practical people that has historically sat behind the curve when it comes to digital systems. My mission is simple: to help bring glazing from behind the curve to somewhere much closer to the front, or at the very least, firmly into the middle of it.
and AI!
Alongside my commercial work, I write regularly for Glass Times, Total Installer, and Glass and Glazing Products, exploring how AI, automation and systems thinking are reshaping the industry. I also speak at industry events in the UK and internationally, sharing practical insight on how businesses can adapt to rapid technological change without losing their identity.
I’m often described as a marketer, a tech founder, or an AI speaker. All of those labels are partly true, but none of them really capture what drives me. I’m interested in how industries evolve, how leaders make better decisions under pressure, and how the right systems can unlock performance rather than constrain it.
That’s the work I do now. Building platforms, shaping thinking, and helping an industry I care about move forward with confidence.
