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Speaker, BBC Panellist,

Thinker, Coach, Author

“If only the whole world could see the world differently”


It’s how you see the world

What would happen if you accepted there are no limits to what you can achieve?

Just a gap between where you are now and where you want to be?

Very few things are truly impossible. Most of the impossible things we see are only impossible because we choose to see them that way. Because it’s easier. Once we accept something to be impossible, we have no responsibility to waste any more energy on them. We can blissfully allow ourselves to live a life more ordinary.

Yet for some people, maybe you, the thought of being ordinary is more painful than the struggle of bridging the gap between where you are and where you want to be. I am one of those people. I just can’t accept that things are the way they have to be. I believe there is always another way. A better way…

If only it was that easy

It would be easy to say things like this if you had never faced challenge. If you had never had a long uphill climb. If you had never faced the seemingly impossible, how easy to tell other people that there was no such thing as impossible.

Having faced many ‘impossible’ challenges personally and in business. I can recount stories of failure from things that I could say I had little influence over to things where I made a bad decision. I have been on the ropes, backed into the corner and faced situations that some would say had no hope.

I have felt lost, stuck, scared and anxious.

You have to dig deep

Somehow, every time I have turned things around and in doing so, had to answer some deep questions to get there…

  • Why does it need to be this way?
  • How have I got myself into this place?
  • What do I need to change the situation?
  • Isn’t it just easier to give in?
  • Who am I if I do give in?



To fly high

I found that no situation you find yourself in has to be the way it first appears. By changing our own perception, we are a long way to changing things. I also realised that in that moment, the question of how you got there doesn’t help. There is a time for debriefing how you got there, in order to save it happening again, but that’s not when you need all your energy to move forward.

The only thing you should spend energy on is working out what you need to know, to move from your current situation, to the situation you want to be in. It will always be a list of things you need to learn or do. This is where all of your energy is needed.

I discovered that in that moment, it is easier to give in. Even now, I know that for every challenge I face, it is harder to break through, than it is to give in at that point in time. But giving in leads to long term pain whereas putting in the effort to change your situation is the only way to move forward.

More than anything, how we respond to the challenges we face, says a lot about the who we are. About our own values and more.

For me, that leaves no option but to continue to acknowledge the roadblocks, and then remove them. I have learnt to relish the challenge and to find massive satisfaction in helping others to do the same. I do this in my own organisations (below) and for organisations I get to work with.


“Elton is an expert in his field and always available to support, advise and demonstrate potential solutions. I would certainly turn to Elton for further web development and internet marketing advice.”

Richard Milner
Digital & Events Marketing Manager – Pitmans LLP

“Very impressed with Elton's ability to offer focused value added solutions to website design and SEO strategies.”

Steve Hanks
Director at Codex Solutions Limited

“Elton has demonstrated an in depth knowledge of both internet and social marketing and how they link to capture new business opportunities. I recommend Elton without hesitation as both a supplier and a client.”

David Amor
Managing Director at First Move direct marketing

“I wanted to know more about Social Media and Internet Marketing so attended one of Elton's courses and learnt a great deal. He can even help me use the knowledge I've gained through ongoing tuition. A very talented man who's now even written a book about it!”

Ted Yeates
Managing Director at Your Money Friend Ltd


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