Coach, Speaker, BBC Panellist, Trainer, Author
It’s time to get the results you deserve
But I’m only telling you half the truth
So let me quickly tell you the rest. The digital space is dominated by just three platforms. Google, Facebook and Amazon. Your efforts on every other platform are wasted in the face of the big three. Your potential customers, even for the Business to Business types have in the main, decided there are only three options when it comes to finding what you offer. It would be completely remis of me if I didn’t refer to every lazy marketers’ arch enemy. Allow me to introduce you to Pace of Change.
Remember, 15 short years ago, smart marketers were beginning to experiment with ‘pay per click’ as a model to pay for exposure. Remember 15 short years ago, your digital marketing guys were still at school.
The pace of change is rapid, and it continues to grow. Your digital marketing guys can’t tell you what they don’t know; what they are doing wrong; what they are missing. Even if they could, and they told you, you’d probably fire them. You don’t know everything about digital marketing yourself. If you did, you are probably in the wrong job. But remember, the pace of change is still growing.
Do you know
The 5 key questions
Do you know
The 5 key questions
It’s our experiences that make us
My name is Elton Boocock. In 1997 I started a digital marketing company the year before Google even had its funding. I am also the guy who in 2003 woke up to find the bank was empty. The stream had run dry. The party was over, and the cleaning up had to begin. The music had stopped but I still had to face it. There was only one reason and it was because although I knew a lot about digital marketing, I didn’t know what a CEO or business owner needed to know.
Today, I still own that digital marketing company, only now it has a great team who understand great business, which allows me to focus on helping other people just like you that need to know not ‘how to tweet’ or ‘get to number one in Google’, but how to manage the people that do. I help to make sure you avoid the massive pitfalls of getting it wrong and receive the benefits of achieving the successes you are aiming for. I do that by working with you, alongside your people, whether internal or outsourced.
I am a speaker, trainer, BBC Radio panellist and author. Most of all though, I am extremely passionate about trying to help you get results from a marketing channel that is often over sold and under delivered. I want that to stop. I want you to succeed.
“Elton is an expert in his field and always available to support, advise and demonstrate potential solutions. I would certainly turn to Elton for further web development and internet marketing advice.”
Digital & Events Marketing Manager – Pitmans LLP
“Very impressed with Elton's ability to offer focused value added solutions to website design and SEO strategies.”
Director at Codex Solutions Limited
“Elton has demonstrated an in depth knowledge of both internet and social marketing and how they link to capture new business opportunities. I recommend Elton without hesitation as both a supplier and a client.”
Managing Director at First Move direct marketing
“I wanted to know more about Social Media and Internet Marketing so attended one of Elton's courses and learnt a great deal. He can even help me use the knowledge I've gained through ongoing tuition. A very talented man who's now even written a book about it!”
Managing Director at Your Money Friend Ltd
Building your 'digital' personal brand In a digital world, your whole company is visible to the outside world. Whilst it is the role of your digital marketers to promote your company brand, it is more likely to be your role to promote your personal brand. That is your...
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