About Elton

Becoming an SEO Consultant, Social Media Consultant and Internet Marketing consultant wasn’t a straightforward path!

Entering ‘business’ at the age of 24, Elton never had the ‘entrepreneurial seizure’ but despite ‘falling into it’, he soon made his mark. He instinctively knew what made a good business. Sticking to high standards in terms of the websites he built and the customer service he offered, it wasn’t long before his company, Urban Media, had a string of blue chip clients and confidence was high.

Despite the ‘status’ of having such clients, this never meant as much to Elton as it did to those around him. He had achieved a level of success, but wanted something new. Three years in and he was about to hatch a plan to launch the UK haulage industry’s biggest website (uk-trucking.net). Moving from website builder to website owner, the site was a phenomenal success with over 5 million visitors per month using the site to find information, news and services. Advertisers on the site included major truck manufacturers, fuel companies and tyre companies. The site was being quoted regularly in national press and trade journals. It was also about to prove a huge learning curve.

Being an entrepreneur is both a gift and a disease! It is 24/7, burning and difficult to control, yet to be successful, you must do exactly that!
After 3 years of running the site, the business had lost £250,000 despite having a lot of high profile advertisers on board. Google AdWords had completely changed the industry at a time the dotcom bubble was bursting. Elton was about to make what he calls his first and biggest entrepreneurial decision. He realised that his original business Urban Media was ‘propping up’ the massively popular, but sadly unprofitable uk-trucking.net. Elton pulled the plug and stopped any further time or money resource being put into the failing website. He later said “It may seem philosophical, but it’s true, I couldn’t have learnt what that experience taught me for anywhere near that amount of money. Yes it was a lot. It was everything I had, but it was the catalyst to everything I now know”.
Yes it was a lot, it was everything I had, but it was the catalyst to everything I now know
Undeterred, Elton took on board what he had learnt and made it his mission to find out what actually made a website successful. Not the hype, not the fad, but what really made a website a financial success. Over the following years, Elton studied everything from business books, to sales and marketing. He became a master of asking the difficult questions that usually allow a website owner to spend valuable time and money on unproven ‘tricks’ to success. He refused to follow the fashions, instead looking for real results.

SEO Consultant, Social Media Consultant and  Internet Marketing Consultant - Elton Boocock

His no-nonsense approach and a solid passion for helping others was a key factor in Elton being awarded the prestigious NEBP ‘Best Business Partnership Award’. This was a huge achievement as Elton competed against many Blue Chip companies to take the top award. He was well on his way to becoming an inspirational SEO consultant, social media consultant and internet marketing consultant. The same drive, passion and business acumen was spotted as he was asked to assist Peter Jones (Dragon’s Den, UK) to select students to form the Pathfinder intake of the country’s first ‘National Enterprise Academy’. Elton interviewed the budding entrepreneurs asking the same opening question; “How many business ideas did you ‘can’ on the way in today?” He belived that the skill of an entrepreneur lies in which ideas you don’t take up rather than those you do. He later taught the successful students that being an entrepreneur is both a gift and a disease! It is 24/7, burning and difficult to control. Yet to be successful, you must do exactly that!

Elton was further recognised when he was asked to help the government ‘design’ the Creative and Media Diploma qualification, helping those who did not fit the typical model for current learning systems. Urban Media, and Elton specifically, is very involved with local students. He provides work experience, mentoring and in school motivational talks to support them. His passion for business and local economic growth continued during his role as Vice Chair of Wycombe Enterprise (Investment, Skills, Enterprise and Regeneration group). He was also the founder of the Wycombe Business Expo, described as the best business initiative to hit High Wycombe since records began! This was an idea he had incubated for some time before gathering the right team and creating this successful annual event. Whilst Elton is now on the ‘world stage’, he has a real mission for his local area too.

When you talk to Elton, you get a real sense that much of this is history and it is the future he is more interested in
Elton is an author, speaker, columnist, mentor, BBC radio panelist and award winning serial entrepreneur. When you talk to Elton, you get a real sense that much of this is history and it is the future he is more interested in. This is a future where he believes he can help even more people and this certainly comes across when you meet him. He is driven by helping others to achieve success and finds massive reward in seeing the sometimes life changing effect that can have.

Elton - Nea

He is adviser to a range of businesses and has a natural mentoring style. Elton’s no-nonsense approach often leads to massive results quickly. He will also not let go, in terms of holding you accountable. Most business owners are distracted by the ‘new thing’. Elton’s own experiences show that the true path to success is by first doing what you have to do and then rewarding yourself with doing the things you want to do. It is Elton’s holistic passion for business that makes his internet marketing so effective. Where most internet marketers are involved in achieving more ‘clicks’, Elton is only interested in achieving you more ‘profits’. After all, his own story includes owning a website that had more clicks than you would dream of, but it was to end in a huge financial loss. He knows firsthand what that feels like.

Elton’s no-nonsense approach often leads to massive results quickly
When he is not speaking or working with other business owners, Elton is running his own portfolio of businesses. Urban Media is of course Elton’s original business, started in 1997. The Website Development and Internet Marketing company focuses on the small to medium sized business sector. This is where Urban Media can make massive differences not only to the website results, but also to the bottom line. If you need help and Elton or his team of highly trained web designers and internet marketers can help, call 01494 538441. Urban Media also has a franchise arm. If you have a passion for helping others in their business and would like to work alongside Elton, receiving world class training and mentoring, you should consider an Urban Media Franchise.

SEO Consultant, Social Media Expert, Internet Marketing Consultant

 


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