The Techie Bits
Let’s now take some time to take a look at some statistics, or the “Techie Bits” as I like to call them. A lot of people’s reaction to this section is; “Why do I need to spend time looking at them?” So, I am going to explain to you in this section, why these “Techie Bits” can be very useful to you.
The statistics cover a wealth of information including; the geography of where people are looking at your website from, the connection speed, the browsers and the devices. So, let’s take a look at these one by one.
We will start with the geography. Why is the geography important to you? First of all, if you were to see that you’ve suddenly got a lot of people visiting your website from another country which you’re not already supplying to, then it could point to a new opportunity in that area. If you design and create products for example, then you could try to find a distributor in that area. If your business is based around sharing information, then maybe could make a specific information product for that area.
If there is significant traffic coming from another country, does that mean that you should have an international version of your website in their language? It is certainly something that you should consider. If you have a potential customer base, it could provide a good return on investment to have a site that’s relevant to them.
It could be that you’re getting a lot of international website visitors on your British website, but you already have a relevant site in a different language. In that case, it may indicate that you should reconsider your marketing strategy, so people are being directed to the most appropriate pages.
Overall, the geography data enables you to build up a picture of where website visitors are coming from. It could also be useful to ask yourself if this is the audience that you wanted to target. Is this what you expected to happen? If you weren’t and it is distracting from your primary customers, what can you change to make sure that you are reaching your intended audience?
All of these points just show how important it is to take a look at the geography of your website visits.
Now, what about your visitor’s connection speed? We have previously mentioned how the use of video and various other forms of multimedia have grown over the past few years. We’ve explained how important it is to have this content on your website. However, what is your audience cannot view it?
If you can remember back to when we were working with at 13.3K modems for our internet access, then you’ll remember how difficult it was to watch a video online. In the modern day almost everybody uses Broadband which makes it a lot easier to view multimedia content. As it is so much easier, we have added more content to our web pages, but not everyone is up to speed.
Understanding your website visitor’s connection speed enables you to know what the most relevant media for your audience is. Even with Broadband, the speed can vary considerably. If the majority of your website visitors have slower connection speeds, they will struggle to view your multimedia content properly. If your pages take a long while to load and the viewer can’t then access your content, it will soon become a frustrating experience for them and they will look elsewhere.
Alternatively, are you avoiding putting video on your website because you’re on dial-up? In this instance, you may need to take a look to see if most of your potential customers are on a fast speed internet connection. If so, you could be providing them with a far better online experience.
These are some of the reasons why your audience’s connection speed is an important factor to consider. Knowing this data can inform your decisions on providing interactive content.
Tied in with the connection speed is the browser that your visitors are using. We have previously discussed the importance of browser compatibility; your website statistics can show you what browsers people are using to look at your website.
Now, let’s say you were about to invest in a really expensive website fix to make sure that your website is browser compatible. If the data showed a particular browser was not being used by your visitors, would you go ahead and spend the money?
Have a look at the browsers that people are using to look at your website. You can then check your website’s compatibility specifically with these browsers (along with the screen resolutions). Don’t be too concerned if you’ve got a website that fits into a tiny part of your screen; for somebody else, it may fill their browser window.
With new technology, there has been a complete shift in what devices people are using to access the internet. Knowing what devices your website visitors are using has become all the more important since the advent of mobile internet access.
Before, we were only really looking at whether websites were being viewed through a PC or through a Mac, because they display differently for either device. Now, we’re far more focused on mobile responsiveness.
As you research the number of people looking at your website via a mobile device, you can make informed decisions on how important it is for you to have a mobile responsive site. I strongly believe that you do need to embrace mobile websites, but the data will provide evidence to back my thoughts up. With the rate of change, this is one area that you need to regularly revisit to ensure you are matching the requirements of your potential customers.
When you begin to look at this data, it will start to give you some clues as to how people are viewing your site (such as an iPhone using the Safari Browser). This will definitely affect how they convert or don’t convert on your website and can inform decisions for web page updates.
This is just the tip of the iceberg, there is plenty more data that could be of value to your business. The “Techie Bits” are just a small part of the puzzle, but have a look and see how these statistics can inform your business planning.