The Analytics Dashboard
I hope that you can see the benefits that you’ll get by using Analytics to drive your online marketing forward. You should have also started to see that it’s not just a dull, dry subject, but actually can be interesting when you relate it back to your business.
When we go on in the following modules to looking at how you can attract people to your website, Analytics will become the centre of it all. The data will help you to get people doing what you want them to do, which is often the simple yet challenging step of becoming your customer.
I hope this Analytics section has been really helpful. Have a look, see what changes as a result of the actions you carried out and just go back through it. Keep it as a permanent cycle that you’re always making improvements to.