Setting Up Analytics
Let’s take some time now to discuss setting up Google Analytics. The first step is to set up a Google account, following which you can set up Google Analytics; there are details on this below. Remember that your Google account is the same account for YouTube, Analytics, AdWords, Gmail, and Google+ accounts, but if you are new to all of these then you will need to set up a Google account.
So, start by visiting www.google.co.uk/analytics – you’ll be pleased to know that they’ve made it really easy to set up.
First of all, click on the link in the right hand corner that says “Sign Up Now” under “New In Google Analytics?” Now, if you already have a Google Account, then go ahead and sign in. However, if you need to create a Google Account, head to the top right hand corner and click on ”Sign Up For a New Google Account”. It’s as simple as filling out the form that will appear on the left and adding in an email address and a password. (You also have the option to stay signed in, enable web history and allow Google to become your Home Page which is optional and not essential to the process). Further down you can enter you birthday and Google then asks you to enter the letters that see from the image to help stop spam.
Once you have done that, check the Terms and Conditions to make sure you agree to what you are signing up for, then go ahead and accept them and create your Account.
Next, you need a Verification Code for your new Account. Google will ask you to enter a phone number to send the verification number to. Once you have entered the number and clicked ‘Continue’ that code will then be sent to that number. Enter the code into the ‘Verification Code’ box and click ‘Verify’. You have now set up your Google Account. You will then be directed to a page entitled ‘Account Creation Confirmation’. Read through this page and when you’re ready, click on ‘Click Here to Continue’.
Now that you have finished creating your Google Account, you can sign up for Google Analytics. Once you have clicked ‘Create a Google Analytics Account’ you can choose what to name your account. After you have filled these fields in, you need to decide whether you want to share your data or not. I suggest that you do share your data because you want to make Google a better experience for everybody. Again, read through the Terms and Conditions and make sure that you agree with it all. If you do, then go ahead and create the account.
Now that you’re in Analytics, there are a couple of important things that you should do. Firstly make a note of your Tracking ID. If you scroll down on the Analytics Home Page, you will find another element that is really important; the script or code that you need to put on the pages of your website. Without this web code on your pages, Analytics can’t track anything, so you need to put this on your website. If you want to pass this task to your Web Developer the option of emailing this code is provided just below the code itself. Once you have completed these steps, you are set up for Google Analytics.
We are now going to move on to discussing the areas that are going to be tracked by Analytics and what they mean.