This mobile site section is really important. There’s a lot of statistics to suggest that more and more people use Mobile Devices to browse the Internet. I’m sure you’ve used your phone to research, if not purchase, something online. As technology advances, searching the internet on mobile devices becomes easier and increasingly popular. It makes it possible to shop online at your convenience, whether in the middle of the night or during a long commute.
The Web is becoming more like an App than a website through your mobile device. So why should we bother with creating a mobile friendly website? I want you to go back to thinking from the perspective of the person doing the browsing, rather than the company providing the information.
Imagine that you bring the normal computer version of your website up on your mobile phone. I’m sure you have seen before, how people have to stretch the screen to zoom in. They have to scroll around to find and view the relevant part of your website and it becomes quite a frustrating experience. Imagine that you have managed to attract somebody to your website. They’re viewing your site on a mobile and you give them a really frustrating experience. How easy is it for them to just go back to the Search Engine and find somebody who’s in tune with making sure their customers and prospects have a good experience and deliver a provide a mobile version? You don’t want to put people off because they visit your website on a mobile device. As mobile devices continue to grow in popularity this will be an ever increasing percentage of the population.
So, I want you to think about the mobile version of your website as an App. When we think about things as Apps, they don’t necessarily have to be a specific App for a specific type of mobile device. Think about how somebody would view your website and consider how you can reduce and recreate your website information specifically for a mobile device. I want you to look at what should stay and what should go.
Some of that information from the main computer version of the website will still be relevant, but how will the experience be different? Should it be that you’ve just got two buttons on there? Rather than having a menu, should it simply include “find your nearest store” and “view our Catalogue”? If you have got a big online Catalogue of products, could it be that your Mobile Website Navigation is just a search bar? If you remember when we looked at Navigation in the previous section, we spoke about Google having really good Navigation because it was simply a search bar. Maybe that’s how it could be for your mobile version.
Maybe on your mobile version you’ve got a small logo at the top with what you do, who you do it for and what they say. I’m not trying to prescribe exactly what you should have, but I do want you to think about what that experience would be for somebody who’s mobile.
They could be sat on a train, they could be in a café or sat in front of the TV, what is it that they’re doing? Get yourself into their shoes. Once you’ve got into their shoes, imagine interacting with your business. Don’t even think about it as a website. They’re interacting with your business through their mobile phone. How could that work effectively? When you truly think from the user perspective you’re going to come up with a completely different version of your website, and rightly so.
So, I hope that after reading this section, that you understand that mobile compatibility is very important. I want you to go away now really do focus on this particular section. Get some feedback; ask your customers how they would like to use your website on a mobile device. It’s really very important.