Elton Boocock's Internet Marketing Blog

This year will mark 15 years for me in High Wycombe. Over the years I have provided SEO services to a range of clients. More recently, through my public speaking and authoring, I am finding a lot of new businesses that have suddenly taken interest. Strange, since for some, we were carrying out SEO (not [...]

Despite all the work you put into attracting potential customers to your website, you will inevitably find some are simply not your ideal prospect, or the time is wrong. You should have your own mechanism for capturing these people and sending automated marketing where applicable, but what about getting an instant return? The same Google [...]

Marketing your business using video Marketing your business using video allows the audience to engage with you on a visual, audio and personal level, which can really bring your products and services alive. The audience can begin to engage on an emotional level and can recognise your sincerity and passion for what you do. This helps to build rapport [...]

If you are considering the purchase, the chances are a clear guarantee could sway your decision; quite simply it removes the risk factor and offers reassurance. If you offer a guarantee with your products and services, you will increase the business you generate. The concept of a guarantee frightens a lot of people, yet the [...]

When creating a good website navigation system, you do not have to make it revolutionary or “funky”. To create the best navigation system for your website you need to keep it simple! A good website navigation system in its simplest form would be a long list of the pages on your website. Now as simple as [...]

There is a lot of talk currently about the ongoing delisting of links by Google. This week I have been called in to sort out a website that has recently suffered from bad link strategy. So, when I say bad, what do I mean and is link strategy still effective? We all want to appear [...]

The Highly Effective Marketing Plan This is my book review of Peter Knight : The Highly Effective Marketing Plan This is one of the first business books that I read when I started my business and really needed to improve my sales. What is The Highly Effective Marketing Plan? It is a process that will [...]

SEO Training course Are you having trouble finding a decent SEO Training course? You are not alone it seems. More people report that training courses for SEO (Search Engine Optimisation) did not produce results than those that felt their SEO Training course had delivered ongoing results. So why are SEO Training Courses so difficult to [...]

New Website Cookie Law Is the new website cookie regulation the next DDA? When I talk to prospective customers about DDA, they neither know about it or care. That is after I have gone through the process of explaining what it is. In fact, DDA (Disability Discrimination Act 1995) is now under the Equality Act. This only [...]

 What’s your call to ACTION? In this YouTube video, Elton Boocock encourages you to think about your all important call to action! Elton talks about the importance of having some sort of call to action on your website. Make it obvious to the person viewing your website… what are you selling? So, you have attracted people to your [...]